Popeyes U.S. comps -5.2% Q2’26Wingstop domestic SSS -7.5% Q2’26KFC U.S. units 3,523 YE’25Dave’s unit growth +52.3% FY’25Chick-fil-A AUV $9.16MCane’s systemwide $5.48B FY’25Franchisee QSR cap 6.85%Corporate QSR cap 5.85%Category growth +5.3% ’25Wings wholesale $0.98/lb YE’25
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Home / Markets / Houston, TX
Market profile · Texas

Houston, TX

The most contested chicken development market in America right now — a Texas metro where a national brand, a regional franchisor and a homegrown hot chicken concept are all committing capital simultaneously.

Tracked activity

  • Korpal Group signed a 13-unit Golden Chick development agreement covering 10 units in greater Houston over four years plus three in Beaumont1
  • Houston TX Hot Chicken is headquartered here and closed 2024 with 25 locations, with 15–20 openings planned for 2026 and an ambition of 50–60 per year thereafter2
  • Golden Chick operates 240+ locations across Texas and neighboring states and set an all-time record with 23 openings in 20253

Sources

Every figure on this page is attributed. CSW does not publish estimates as facts — where a number is unavailable it is shown as “—”, and where a figure is derived arithmetically from two published figures it is marked as derived.

  1. [1] Franchise Times — Subway Franchisees Expand Portfolio With Golden Chick Deal (2026)
  2. [2] Nation's Restaurant News — Houston TX Hot Chicken races to the top of the hot chicken market (2026)
  3. [3] QSR Magazine — Golden Chick Opens 250th Restaurant (2026)