Popeyes U.S. comps -5.2% Q2’26Wingstop domestic SSS -7.5% Q2’26KFC U.S. units 3,523 YE’25Dave’s unit growth +52.3% FY’25Chick-fil-A AUV $9.16MCane’s systemwide $5.48B FY’25Franchisee QSR cap 6.85%Corporate QSR cap 5.85%Category growth +5.3% ’25Wings wholesale $0.98/lb YE’25
Brand profile

Houston TX Hot Chicken

Emerginghot chickenemergingfranchisedgrowing

Franchised, expanding through multi-unit commitments and an international master agreement.

CSW Score

Unrated. Fewer than three of the five scoring components have been published for this brand. CSW does not fill that gap with an estimate.

251
U.S. units
YE2024 Β· Closed 2024 with 25 locations
262
Franchise commitments
Jan 2026 Β· New franchise commitments across four markets: 11 units in Illinois, 5 each in Louisiana, Arkansas and New York
Headquarters
Houston, TX
Founded
2020
Parent / ownership
Houston TX Hot Chicken (private)
Structure
Private
CSW Analysis

Houston TX Hot Chicken is the clearest example of the second wave chasing Dave's. The brand is going after the same hot-chicken consumer with a smaller box and a lower entry cost, and it is signing multi-unit commitments in markets β€” Illinois, Arkansas, New York β€” where Dave's has not yet saturated. The European deal with PizzaExpress is unusual and worth watching: partnering with an established operator platform is a faster route into the UK than building a franchise network from scratch.

Real estate profile

Cap rate
Emerging-brand franchisee credit; no meaningful institutional trading history

Small-format hot chicken boxes, typically inline or endcap conversions rather than ground-up pads β€” a low-capital entry that competes directly for second-generation restaurant space.

Development pipeline

AnnouncedMarketCommitmentTimeline
2026Illinois (11), Louisiana (5), Arkansas (5), New York (5)226 franchise commitments15–20 openings in 2026; 50–60 per year thereafter
2026United Kingdom350 over three yearsThree locations in 2026

Swipe the table to see more columns β†’

Houston TX Hot Chicken in the news

2026-06-24Franchising

Houston TX Hot Chicken enters the UK through a PizzaExpress franchise agreement3

What it means for the Chicken Wars: Three UK locations in 2026 and 50 over three years β€” but the structure is the story. Partnering with an established operator platform rather than recruiting franchisees is how a 25-unit American brand gets international scale without international infrastructure.

Sources

Every figure on this page is attributed. CSW does not publish estimates as facts β€” where a number is unavailable it is shown as β€œβ€”β€, and where a figure is derived arithmetically from two published figures it is marked as derived.

  1. [1] Nation's Restaurant News β€” Houston TX Hot Chicken races to the top of the hot chicken market (2026)
  2. [2] RestaurantNews.com β€” Houston TX Hot Chicken Accelerates Nationwide Expansion With 26 New Franchise Commitments (2026-01)
  3. [3] RestaurantNews.com β€” Houston TX Hot Chicken Takes Its Heat Global With UK Debut (2026-06-24)